My name is Todd Moss and I am the digital marketer you are looking for. I had an expert write a generic cover letter for me and I have been using it without much success. I read over it multiple times and could really see that my cover letter was lacking any personality and most importantly it didn’t convey how I could actually help your company.
Here is the about me part of the letter. I have over 16 years’ experience in the digital marketing profession. I built my first business website in 1995 using AOL and have been consistently designing, building, marketing and promoting since then. As you can see from my resume I have a proven record of successes. I have an honest to goodness passion for marketing, SEO, SEM and social media marketing. I am a veracious consumer of blogs, articles, forums and magazines dealing with marketing and promotion. I love being able to see and measure the success of a campaign and helping others succeed. I love volunteering and helping non-profit organizations with their marketing and web efforts.
How can I help you? When you hire me, you are getting more than just a worker that knows SEO or Social Media. I am well rounded in many disciplines including but not limited to SEO, SMM, SEM, Traditional Marketing, Digital Marketing, Analytics, Design, Content Creation, Inbound Marketing and CMS Deployment and Management. That’s quite a list, but the most important aspect of all this is, I want to help your company grow and I will make it my mission to do so. I am a team player and a people person. I bring extensive experience and skill at understanding the customer within a competitive market environment.
My use of customer focused marketing initiatives, coupled with my strong networking skills and the ability to inspire my team, make me the ideal candidate for your company. I always work to the best of my ability and deliver results. If you are seeking someone who is undaunted by challenge and enthused about breaking new ground, with a vision for improving ROI and measuring success then we should talk.
I have over 16 years experience in the digital marketing profession. I built my first business website in 1995 using AOL and have been consistently designing, building, marketing and promoting since then. I have proven results generating increased brand awareness, publishing engaging blogs and articles, and amplifying website traffic. I am an open and clear communicator at all levels with a demonstrated strategic vision and disciplined execution.
Expanded social reach and opened new streams of revenue, resulting in an increase from 15 to 2500 Twitter followers and 250 to 5600 Facebook followers within 2 months.
Increased average organic post reach on Facebook from 22 to 18,000, utilizing developed contacts, attending live events, and providing engaging content.
Created engaging social media content to grow followers reach and brand awareness.
I was responsible for managing Rock and Recovery’s blog, writing and publishing an average of 3 articles per week, targeted to our online community of people in recovery.
Engaged audience on a daily basis creating a thriving online community for people in recovery.
Conducted research to present accurate and up-to-date content for online community.
I was the main contributor in internet development and marketing, which took the company from a $100,000 to a $7M+ company, with 90% of new business coming directly from internet leads and sign ups.
I Spearheaded Internet promotions, SEO, SEM and Social Media Marketing efforts which resulted in Crimcheck.com winning the Weatherhead 100 award 4 consecutive years. The Weatherhead 100 is awarded to the fastest growing companies in Northeastern Ohio.
Drove traffic to the website by updating relevant search keywords and actively blogging, resulting in an average of a 20% increase of viewership each year.
Conducted trend analysis and revised website's format regularly. · Marketed Crimcheck.com on social media, utilizing platforms such as Twitter, Facebook, Specialized forums, LinkedIn and YouTube.
Analyzed marketing campaigns to verify effectiveness and used various analytics programs to improve ROI and make sure we were achieving our goals.
Actively marketed and managed daily operations, resulting in the growth of the firm from 3 to 20+ employees.
Partnered with Secret Service in which I helped to disrupt and break up a bank fraud ring.
Worked with various state, local, and federal authorities to find missing children.
Conducted extensive background investigations as well as domestic and corporate investigations.
Collected, documented and analyzed all relevant data to ensure fairness and quality.
Mentored and trained new employees and investigators.
Oversaw day to to day operations of the investigations department.
Youngest person aboard ship to be promoted to Line Captain.
Found and tracked submarines, ensured mission safety, and analyzed critical intelligence.
Assigned to security alert force and backup alert team.
Technical manual librarian for entire ship.